Cov Khw Muag Khoom Tau Tshaj Tawm Cov Ntaub Ntawv Muag Khoom Muag online Thaum Tau Tshuaj Tiv Thaiv. Tab sis Nws Yuav Tsis Nyob Mus Ib Txhis

Cov neeg muag khoom tau tshaj tawm qee qhov kev lag luam muag online loj tshaj plaws hauv lawv keeb kwm ua tsaug rau thecoronavirus pandemic, uas tau kaw ib lub tsev muag khoom ib ntus, txo cov neeg siv khoom hauv tsev, thiab thawb ntau tus neeg hauv Is Taws Nem kom tshawb nrhiav thiab yuav khoom noj, khaub ncaws thiab workout iav.

Tab sis qhov no puas yuav tshwm sim qhov muag? Yuav tsis.

Forrester analyst SucharitaKodali tau hais hauv kev xam phaj tias "Kev loj hlob no yog qhov yuav tau nqis mus rau xyoo tom ntej,". “Ib tug neeg uas muaj kev tshaj tawm mus yuav online tau yuav online. Txhua yam uas lawv xav tau, lawv yuav. "

"Tam sim no, peb tseem tab tom ua haujlwm hauv ib qho chaw uas muaj kev sib cais," nws hais. "Thaum txhua yam rov zoo li qub, koj yuav rov qab mus tom khw."

Tseem, txawm tias qhov no yog ib qho kev rau txim ib ntus los ntawm kev kis mus rau thoob ntiaj teb, nws yuav nyuaj rau tsuas yog ci tshaj cov lej no - ntau ntawm cov lej feem pua ​​nce ntxiv.

AtBest Yuav, kev muag khoom hauv online tau nce 242% thaum lub hlis thib ob lub hlis nyiaj txiag, nrog tib neeg khaws cov khoom siv hluav taws xob thiab khoom siv rau lawv cov chaw ua haujlwm hauv tsev. s totale-lag luam kev muag khoom tau nce 95% los ntawm ib xyoo dhau los, thiab hauv qhov ntawd nws tau hais tias nws qhov kev lag luam qub Navy tau nce 136% online.

"Yog tias kuv yuav tso koj nrog ib qho, peb yog qhov ua digitally," Gap Tus Thawj Saib Xyuas Haujlwm Sonia Syngal tau hais hauv xov tooj sib tham hnub Thursday. "Yuav kom muaj peb lub hlis twg qhov 50% ntawm peb txoj kev lag luam los ntawm online, ntawm peb lub peev xwm, peb zoo siab heev los tsim los ntawm qhov no."

Txawm tias qee lub tuam txhab tsis tshaj tawm cov ntaub ntawv qhia meej txog kev loj hlob tham nrog cov kev muaj txiaj ntsig zoo. Thaum lub quarter kawg, cov khw muag khoom zoo nkaujUltasaid nws txoj kev lag luam digital tau nce ntau dua 200%; Cov Neeg Dawb thiab Anthropologie tswvUrban Outfitterssaid nws pom "tus lej muaj kev loj hlob ob npaug" hauv online; thaum Coach thiab Kate Spade parentTapestryalso tau sau tseg tias nws lub vev xaib tau dhau los ntawm tus lej feem pua.

Tsis yog txhua qhov ntawm kev lag luam kev lag luam no nce hauv qab txoj hauv kev hais, txawm tias.

Abercrombie& Fitchand Dick Cov Khoom Ntaus Pob ua si tau tswj kom cov nyiaj tau los ntawm kev lag luam e-lag luam thaum tseem ua kom muaj txiaj ntsig zoo - qhov ua tiav tseem ceeb xav txog kev hloov digital tuaj nrog cov nuj nqis ntxiv rau cov tuam txhab xws li tuav rov qab, ntim khoom thiab xa khoom. Thaum cov neeg yuav khoom taug kev mus rau hauv lub khw yuav khoom, cov ntawd yog cov muag uas feem ntau yuav cov tau ntau.

Cov neeg muag khoom yog txiav cov nqi lwm qhov thaum lub sijhawm kis thoob plaws thoob ntiaj teb, txawm li cas los xij, ua rau qhov hloov pauv no ua tau. Lawv tab tom txiav cov haujlwm thiab cov neeg ua haujlwm cov sijhawm, kaw cov khw muag khoom tsis zoo thiab lub hom phiaj siv tsawg dua kev txhawb nqa.

Abercrombie CFOScott Lipesky tau hais rau CNBC thaum lub asthiv no: "Yog tias koj tuaj yeem txo tus nqi ruaj khov, qhov kev hloov pauv mus rau digital yuav tau txais txiaj ntsig." tus nqi poob 16%.

Thiab Tapestry cov nyiaj tau los tag nrho rau lub sijhawm xaus Lub Rau Hli 27improved ntawm txhua tus ntawm nws cov khoom vim, qee, kom tsawg dua cov cim rau ntawm cov hnab thiab cov hniav nyiaj hniav kub. Lub tuam txhab tau hais tias nws vam tias yuav ua kom cov npoo muaj zog, ib yam nkaus, los ntawm kev khaws cov khoom khaws cia kom sib. Raws li ib qho piv txwv, Coach lub cim yuav muaj 50% tsawg lub hnab tes thiab khoom rau cov neeg yuav khoom xaiv los ntawm lub caij so no yuav los tom ntej, nws tau hais.

Gap tau hloov mus rau qhov chaw poob txhua peb lub hlis, txawm hais tias, vim tias nws tau hais tias nws ntsib tus nqi siab dua cov khoom xa khoom thauj mus rau cov neeg yuav khoom 'tsev los ntawm nws cov khw muag khoom.

Ib tug xov tooj ntawm cov khw muag khoom suav nrogNordstromandTargethave tseem ceeb rau cov kws tshuaj ntsuam thiab cov tub luam tsuas ntau npaum li cas lawv cov muag khoom tau nce los ntawm ib xyoos dhau los - los ua ib feem ntau dua ntawm lawv cov lag luam.

Cov kws tshuaj ntsuam cia siab tias qee tus yuav tuav txoj hauv kev no ntev dua li lwm tus, nrog cov uas tau nqis peev hauv online ua ntej thoob ntiaj teb kev kis tus kabmob zoo tshaj plaws.

"Cov khw muag khoom uas tau yoog sai thiab uas tau nqis peev hauv e-lag luam tau sau cov txiaj ntsig," Retail Metrics Founder Ken Perkins tau hais hauv ib tsab ntawv rau cov neeg siv khoom.

Nws tau hais tias "kev tuaj tos neeg mus sab nrauv, kev xa tib hnub [thiab] kev sib txuas lus tsis zoo yog tus vaj ntxwv hauv thaj chaw no," nws hais.