Starbucks Sib Ntaus Kev Koom Tes Nrog Lub Lag Luam Peev Lag Luam Sequoia Los Ua Kev Ua Lag Luam Tech Hauv Suav

Starbuckshas tau sib koom tes nrog kev sib koom ua lag luam nrog tuam txhab Sequoia Capital China los sib koom ua lag luam thev naus laus zis hauv kev lag luam hauv ntiaj teb thib ob loj.

Lub kas fes hais tias nrog rau kev sib koom ua lag luam, nws yuav tsim ua "kev koom tes ua lag luam nrog kev lag luam khoom noj khoom haus thiab muag khoom muag tom ntej."

Belinda Wong, tus thawj coj thiab tus thawj coj ntawm Starbucks Tuam Tshoj tau hais tawm tias "Kev koom tes ua rau Starbucks coj mus rau cov neeg ua lag luam thev naus laus zis ntau yam kom txaus siab rau peb cov neeg siv khoom nrog cov txiaj ntsig tshiab tsim nyob hauv Suav teb, rau Suav."

Starbucks yuav tuaj yeem tau txais thaum ntxov mus rau "cov tswv yim hauv khw muag khoom, tsim cov hauv kev rau cov peev lag luam," lub tuam txhab tau hais. Cov tuam txhab uas nws tau nqis peev hauv yuav muaj peev xwm tshaj tawm cov kws tshaj lij Starbucks cov khw muag khoom muag, nplai thiab cov khoom siv, nws ntxiv.

Qhov tseeb thawb tawm los ntawm Starbucks lub hom phiaj los txhawb txoj kev sib koom ua lag luam digital ntawm nws txoj kev lag luam hauv Tuam Tshoj, ib qho ntawm cov kev lag luam tseem ceeb tshaj plaws.

Xyoo 2018, Starbucksstruck koom tes nrog kev lag luam e-lag luam giantAlibabato pib xa khoom ntawm nws cov khoom.

Lub tuam txhab tau hais tias nws yuav "tshawb nrhiav cov hauv kev kom nkag mus rau cov thev naus laus zis thoob plaws txhua qhov ntev ntawm nws cov lag luam muag muag" thiab siv cov ntaub ntawv los pab rau kev txiav txim siab. Starbucks tseem yuav saib cov thev naus laus zis uas tuaj yeem pab nws tswj hwm nws txoj kev muag khoom muag hauv Suav teb thiab txhim kho nws cov khoom siv khoom lag luam thiab kev tswj cov khoom muag.